New ask Hacker News story: Ask HN: How to Sell APIs?

Ask HN: How to Sell APIs?
3 by mdang | 1 comments on Hacker News.
Hi, I'm preparing to reach out to companies to sell an API-based product. If I were to send cold-emails to a bunch of companies, what should I include in that short email that are the most important to close a sale? Is a demo important, and what kind of demo is the most effective? Who within the company is best to contact? What is on the minds of the companies, that I can help answer? When should I follow up again? Please give me any pointers you have if you have built API-based startups, and particularly have experience selling APIs. Thank you!

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