New ask Hacker News story: Ask HN: Competitor rebrands to similar name – what to do?

Ask HN: Competitor rebrands to similar name – what to do?
4 by tth8229 | 1 comments on Hacker News.
Throwaway account. We're running a startup for over a year now that has got some traction. We just found out a well-funded competitor rebranded to a name that is extremely similar to ours (but shorter). Like xxxxx.com and xxxxxy.com They're a direct competitor - what's our best course of action? Approach them, ignore and keep on truckin, see if they want to acquire? Is it bad or actually beneficial for us?

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