New ask Hacker News story: When can I consider a business dead?

When can I consider a business dead?
3 by fben | 4 comments on Hacker News.
Recently I launched a new product in a very competitive category, and suddenly for 3 months almost no user who registered , knowing that I added it in several platforms as a producthunt .., I also tried the cold mail but anyway without any success, people don't even want to try my product for free for 14 days, My question, can I concider that my product is dead? if not, can you suggest some effective marketing channels for me, Note that for last 3 months the product has cost me more than $ 100 / month without any active users, Thank you in advance

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