New ask Hacker News story: Ask HN: How to make cold outbound less like pulling teeth as eng founder?

Ask HN: How to make cold outbound less like pulling teeth as eng founder?
3 by tawb | 0 comments on Hacker News.
I'm a technical founder, background in software and robotics. I'm a competent on fundraising and sales calls, but doing cold outbound has always felt like pulling teeth. I love talking to customers. But, I've never found a method to rewire my brain to find any hint of joy or progress when I'm doing outbound sales. Even warm intros feel like marching through mud, mentally. Any thoughts/tips/tricks for overcoming this?

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