New ask Hacker News story: Why I failed in $1,7k monthly revenue in my first SaaS?
Why I failed in $1,7k monthly revenue in my first SaaS?
3 by evganin | 8 comments on Hacker News.
I was pleased to achieve $3k in revenue with my first SaaS. I had never experienced this before, and I believe it's a good result for a first attempt. But.... However, I'm facing a pressing issue with a staggering churn rate of 52%, which is causing my monthly revenue to stagnate. This is a substantial hurdle that I'm urgently seeking to overcome, and I would greatly appreciate your insights and assistance. Customers - 62 Active customers - 29 I have a few hypotheses: My clients (small and medium business owners) don't need subscriptions. They want to take one-time 100,000 emails and go out to use it. Solution: change the client's profile to lead generation specialists (they need a considerable amount of different emails) 2. I need to catch long-term attention on my platform Solution: add email warm-up and prospecting like in Apollo or Instantly 3. It may be okay for my SaaS. 4. My service is worse. I don't think so because I don't have any negative feedback or refund requests from all 62 paid clients. Additionally, many users upgrade their subscriptions. What should I do to understand better why my churn rate is high? My results after 4 months from scratch: Website: SocLeads Product: Email scraper tool from Google Maps, Facebook, Instagram, Linkedin, Twitter, and YouTube by keywords, hashtags or followers Revenue (total): $3,8k MRR: $1,7k (hasn't moved in a month)
3 by evganin | 8 comments on Hacker News.
I was pleased to achieve $3k in revenue with my first SaaS. I had never experienced this before, and I believe it's a good result for a first attempt. But.... However, I'm facing a pressing issue with a staggering churn rate of 52%, which is causing my monthly revenue to stagnate. This is a substantial hurdle that I'm urgently seeking to overcome, and I would greatly appreciate your insights and assistance. Customers - 62 Active customers - 29 I have a few hypotheses: My clients (small and medium business owners) don't need subscriptions. They want to take one-time 100,000 emails and go out to use it. Solution: change the client's profile to lead generation specialists (they need a considerable amount of different emails) 2. I need to catch long-term attention on my platform Solution: add email warm-up and prospecting like in Apollo or Instantly 3. It may be okay for my SaaS. 4. My service is worse. I don't think so because I don't have any negative feedback or refund requests from all 62 paid clients. Additionally, many users upgrade their subscriptions. What should I do to understand better why my churn rate is high? My results after 4 months from scratch: Website: SocLeads Product: Email scraper tool from Google Maps, Facebook, Instagram, Linkedin, Twitter, and YouTube by keywords, hashtags or followers Revenue (total): $3,8k MRR: $1,7k (hasn't moved in a month)
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